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A British holidaymaker has claimed he managed to snap up business class seats for less than the price of economy using an easy browser trick.
Most of us dream of flying in business or first class, but stick to economy because we don't have thousands to spend.
But, the thought of tasty dinner menus, free wine and beer and little bags of toiletries plus lie-flat beds is enough to make anyone sigh with want.
Cameron Stewart said he ended up with a plush flight seat where he could lie down and nap by adjusting the language setting on the airline's booking website, reports the Mirror.
If true, the hack could mean British tourists are finally able to bag a luxury trip for a bargain price.
Cameron shared a photo of his girlfriend and himself happily sitting in the seats, and explained how the method works.
"Travel hack!!! Sometimes it pays to learn a language!" the journalist wrote next to the snap.
"I played around with the LATAM (Airlines Group) website months ago and found if I changed the language from English to Spanish – the business class bed seats became cheaper than economy," he said.
"I used Google Translate to book my tickets – and here we are about to embark on a six hour flight with a bed for a cheaper price than it is in economy!
"Always check flight websites in multiple languages to get the best deal.. sometimes the prices are dramatically different depending on what language you book in."
Cameron had heard whispers that the South American airline's websites sometimes produced different ticket prices depending on what language your browser is set to and that's why he decided to give it a go.
When he was booking a flight from Santiago to Easter Island Cameron spotted how expensive the tickets were, so tried out his new tactic..
He switched on a VPN to make it seem like he was located in Chile at the time and changed the browser's language…
"I cleared all cookies from my browser, and used private browser mode so there was no way the website would determine I was outside the country," he told 9News.
"After getting my head around Spanish and using Google Translate each line – I was able to book lie-flat beds in LATAM's brand new Boeing 787 for the five hour flight to the most remote airport in the world – Easter Island."
While Cameron claimed the prices he got were cheaper, he admitted the trick didn't always work.
"With airline pricing going up and down, sideways and in circles on a daily basis – it sometimes works, sometimes it doesn't," he said.
"Large numbers of people have claimed to have similar successes online, with one man writing on Reddit last month that he "once saved $700 booking tickets in Peru by using Spanish rather than English."
The theory can be tested out online by manually selecting a different language or location on an airline's website, and then switching on a VPN.
The prices can then be compared to those found on the airline's website in the original language and location, or on a price comparison site.
If the trick does indeed work, then figuring out why will likely remain as big a mystery as airline pricing at large, which is at the mercy of many different variables including supply and demand, fuel cost and global economics.
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