Best city break locations unveiled as Brits hunt for Instagrammable destinations

The destination for the world’s best city break has been revealed in a new poll.

The survey, conducted by Which?, pulled together results based on customer satisfaction.

And findings showed that traditional British haunts are being pushed out by more vibrant options.

With six in 10 Brits taking a holiday in 2019, according to ABTA, we’re far more likely to be looking further away than usual.

Holidaymakers are now more likely to be on the hunt for new, less “done” locations.

The trend for Instagram-friendly hotspots is also pushing new stars into the top box for Brit holidays – as influencers and likes fuel our top picks.

In 2015, the tourism board for Wanaka, New Zealand began inviting influencers to enjoy adventures there – leading to the fastest tourism growth in the country at 14 per cent.

Now, in 2020, when Instagram users are uploading 95 million photos a day, 48 per cent of people have admitted that they rely on the App to inspire their next getaway.

This might explain why Which? found that New Orleans had taken the crown for our most-loved metropolis of 2019.

While fending off competitors including Dubai, New York and Cape Town, the Southern U.S city took the top spot thanks to: “Its laid back nature, friendly locals, fusion cuisine and the ease of getting around.”

The vibrant city, based on the Mississippi River, is best known for it’s exciting Mardi Gras, beignet’s, Creole food and stunning French Quarter.

The city gained additional attention as the setting for Disney’s Princess and the Frog in 2010.

The city topped the list of 40 locations and was given a score of 90 per cent satisfaction by travellers.

It was granted a five-star rating for its “quality attractions” which include natural wildlife, live music and a thriving atmosphere.

The previous winner, for four years running, was Cape Town – but the destination's score fell to 84% this time around.

Singapore was the highest rated city is Asia with a score of 87 per cent and was in joint second place with Sydney, Australia.

Other top 10 destinations include: Chicago, Jaipur, Tokyo, Washington DC, Cape Town, Kyoto and Seattle.

Unfortunately for Nevada, Las Vegas came at the bottom of the list with a score of just 57%.

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Visitors said the city was: “crowded”, “brash”, “expensive” and “over the top.”

Furthermore, “Sin City” scored only stars for its food and drink, as well as value for money.

Seemingly a favourite among Brits, Dubai also scored poorly with just 62% satisfaction.

Rory Boland, Which? Travel Editor said: “Poor value for money is what Las Vegas, Los Angeles and Dubai all share.”

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