Southwest launches business version of Rapid Rewards

Southwest Airlines has launched a Rapid Rewards Business program, in which companies can earn travel rewards for business travel with the carrier.

In the program, businesses flying with Southwest earn three Rapid Rewards Business points for each dollar spent on Business Select fares, two points per dollar on Anytime fares and one point per dollar on Southwest’s Wanna Get Away fares, which they can use for future company travel. Business travelers will continue to earn their usual points in their personal Rapid Rewards accounts.

The travelers must link their Rapid Rewards account to their employer’s corporate identification number in order earn points and travel must be booked either through a direct channel, including the Swabiz booking tool or Southwest’s API/direct connect technology, or through a GDS.

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Southwest already has been providing Rapid Rewards Business points for some business customers in a beta version, and the carrier now is ready to open it up to all its business clients, vice president of Southwest Business Dave Harvey said. The points were available only in direct channels during the beta version, but Southwest opted to open it up to GDSs to “support our channel-of-choice vision,” he said.

To spur enrollment, Southwest is giving 25,000 points to businesses that sign up before the end of the year and have travelers fly at least two roundtrips within 90 days of enrollment.

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