TFE Hotels begins partnership with Klick X
TFE Hotels (Toga Far East Hotels) has appointed award-winning integrated communications agency Klick X as their Australia and New Zealand representatives, with a specific focus on new openings and targeted projects. TFE’s in-house team led by Jodi Clark, Head of PR will continue to look after the existing portfolio.
TFE Hotels is Australia’s international hotel group, operating across Australia, New Zealand, Germany, Denmark and Hungary. Their current portfolio consists of five established hotel brands – Adina Hotels, Vibe Hotels, Travelodge Hotels, Rendezvous and TFE Hotels Collection.
TFE Hotels is entering a period of extensive growth with the launch of a dynamic new lifestyle brand and more than 26 hotels in the pipeline including contemporary new properties pushing the envelope in terms of innovation and design. TFE Hotels Collection, Adina Hotels, Travelodge Hotels and Vibe Hotels are all fast gaining momentum in Australia and New Zealand whilst Adina Hotels is also expanding rapidly in Europe.
TFE Hotels Collection is one TFE brand that has led the charge in experienced-based travel with the recent opening of Australia’s very first urban resort, the much-lauded Calile Hotel, the boutique Gambaro Hotel in Brisbane, and the thoughtful restoration of the Savoy Hotel on Little Collins and the Hotel Kurrajong in Canberra. Next New Zealand will get its first taste, with the highly anticipated 104-room Hotel Britomart – New Zealand’s first 5 Green Star Hotel opening mid-year in Auckland.
Closer to home, TFE will launch a series of flagship Adina properties that will impress as much for their livability as their architectural design.
In the upscale category, TFE Hotels is also turning their attention to the Next Generation of Vibe Hotels which are continuing to set new standards in the lifestyle space. TFE Hotels sees Vibe as the next big hotel brand and, within the next three years we’ll be opening a Next Generation Vibe Hotel in nearly every major capital city.
Rounding out the Australasian market, the refreshing simple Travelodge Hotels brand will continue its emphasis on smart design and ensuring comfort is king.
In 2020, TFE Hotels will also introduce a new hotel brand into Melbourne.
Kim McKay, Founder and Director of Klick X says, “It’s such an exciting time to be in partnership with Australia’s leading international hotel group.”
“This is a nostalgic partnership for me, having been the Marketing Director for TFE, prior to launching Klick X, where I had the privilege of launching one of the country’s first lifestyle brands to market, with Vibe Hotels.”
“We are excited to showcase groundbreaking work in partnership with the TFE roster of brands.”
Klick X is a collective of creative specialists, with offices in Australia and the US, offering integrated solutions to help boost brand influence.
TFE Hotels’ Head of PR, Jodi Clark, said as the Australian-based hotel group was in the midst of enormous change, it was important to choose a PR partner who really understood the changing face of hospitality.
“There’s no denying that our FRP for PR services was hotly contested,” she said. “What we really wanted was an agency that understood hotels, understood the markets in which we operate and the future of these markets, and one that had passion to match our own.”
“We’re chuffed to be working with Klick X on a variety of projects and new openings including the flagship Vibe Hotel Melbourne, which will throw open its doors in April.”
TFE Hotels will open 26 new hotels, across six brands and seven countries, over the next four years. 2020 will see the below exciting new openings:
Vibe Hotel Melbourne (206 rooms) is set to open mid-April 2020. The stunning new 24-storey glass fronted hotel and accommodation tower boasts 206 hotel rooms, an indoor heated swimming pool and gym, ground floor lobby and restaurant, plus 200 square metres of conference facilities. Floor to ceiling windows offer phenomenal views of the Yarra River and Southbank.
Travelodge Wynyard Quarter (155 rooms), Auckland is set to open in Q3 2020. The Travelodge legacy will continue in in Auckland’s newest waterfront precinct as the brand capitalises on the ever-growing number of tourists visiting New Zealand.
Adina Apartment Hotel Melbourne Southbank (220 rooms) will open in Q3 2020. The landmark Bates Smart-designed hotel will have a focus on smart contemporary and sustainable design.
Adina Apartment Hotel West Melbourne (99 rooms) is also set to open in Q3 2020. The luxury urban hotel and surrounding development is set to become the heart and hub of Melbourne’s developing West End.
Vibe Hotel Hobart (142 rooms) is set open in Q3 2020. This hotel is ideally situated in the heart of the Hobart CBD and pays homage to its Tasmanian roots in both look and feel.
The Hotel Britomart (104 rooms), Auckland, opening Q3 2020. Hotel Britomart is a hotel with sustainability at its core and is New Zealand’s first 5 Green Star hotel. The hotel is superbly located within the Britomart waterfront precinct.
Adina Apartment Hotel Sydney (194 rooms), Designed by JPW Architects and with interiors by Carr Design Group, the flagship Adina Hotel – at the junction of Hunter and George streets in the CBD – will open in Q3 and take in the lights of the city with a restaurant and bar on Level 22 and elevated sky lobby and reception on Level 21.
Adina Apartment Hotel Canberra (130 rooms), Q4 2020. When it comes to contemporary design, the Adina Apartment Hotel Canberra leads the pack with 132 apartments forming part of an exciting $300 million development by Capital Property Group. Two purpose-built buildings will set a new standard for the Capital in environmental design, combining offices, cafes, restaurants and retail outlets at the corner of Constitution Place and London Circuit. A “Theatre Lane” will form a new foodie and retail lifestyle precinct set to enhance the city centre.
Vibe Hotel Adelaide (119 rooms), Q4 2020. The brand-new Vibe Hotel in Adelaide will be an 18-storey glass fronted tower with 119 rooms designed by the multi award-winning Loucas Zahos Architects. The hotel’s standout design feature is an Australian first, with guests able to cool down in a stylish pool that connects Vibe Hotel Adelaide to the neighbouring ONE Apartments
For more information visit: tfehotels.com
WHO ARE TFE HOTELS?
TFE Hotels (Toga Far East Hotels) is an international hotel group headquartered in Australia and operating in Australia, New Zealand, Germany, Denmark and Hungary. It has a portfolio of five established hotel brands – Adina Hotels, Vibe Hotels, Travelodge Hotels, Rendezvous Hotels and TFE Hotels Collection.
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