My Emirates Pass returns for 2021 to bolster Dubai tourism rebound

Emirates says it is expanding its initiative that turns a boarding pass into a leisure membership card

The return of My Emirates Pass will give passengers deals and discounts in more than 450 restaurants, leisure destinations and retail outlets across UAE

Emirates on Monday announced it is expanding its initiative that turns a boarding pass into a leisure membership card as part of Dubai’s plan to see its tourism sector rebound after coronavirus.

The return of My Emirates Pass will give passengers deals and discounts in more than 450 restaurants, leisure destinations and retail outlets across UAE.

Emirates said the pass has been extended this year giving customers even more chances to explore UAE for less.

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