How Dubai is leading the global charge in branded residences

Dubai is forecast to become the world’s largest city based on pipeline branded residential schemes

New research shows that 100 branded residential schemes opened this year in the Middle East despite the impact of the coronavirus pandemic

The growth of branded residences is outpacing hotels in the Middle East, with new projects concentrated in Dubai, according to real estate consultants Savills.

New research shows that 100 branded residential schemes opened this year in the Middle East despite the impact of the coronavirus pandemic and the wider economic slowdown.

Savills said over the past 10 years, the growth of such schemes has outpaced hoteliers, rising from 11 percent of the total market in 2010 to 16 percent in 2020.

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