Hawaii visitation revenue up in January

Hawaii tourism started 2020 strong with a boost in visitation and revenue in January compared to the first month of 2019.

Visitors to the Hawaiian Islands spent $1.71 billion in January, a 5% increase, according to the Hawaii Tourism Authority. The average daily spend also rose 3%, to $205. 

A total of 862,574 visitors came to the Aloha State in January, also a 5% jump compared to a year ago. Visitation in January increased 11% from the U.S. West, 10% from the U.S. East and 7% from Japan, while the number of visitors from Canada and all other international markets fell 4% and 12% respectively. 

Oahu, Maui, Kauai and Hawaii Island all saw more visitors in January 2020 than the same period in 2020, and they all recorded increased visitor spending except for Oahu, where daily spending per visitor fell 2%.

Hawaii hotels also started the year well with growth in January in revenue per available room (RevPAR), average daily rate (ADR) and occupancy compared to January 2019, according to the HTA. 

Statewide RevPAR increased to 12%, to $264, ADR climbed 6%, to $314, and occupancy rose nearly percentage to points, to 84%. Revenues also grew 11% in January, to $439.4 million.

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