Katina Athanasiou is in as Celebrity Cruises’ next senior vice president of sales, replacing longtime senior vice president Dondra Ritzenthaler, who retired this month.
Athanasiou began with the line in January as vice president of sales in the Americas. She came to the brand after a year as senior vice president of sales at Silversea Cruises.
Both Celebrity and Silversea are owned by Royal Caribbean Group.
Athanasiou was previously chief sales officer at Norwegian Cruise Line, a position she left in June 2021 due to her decision to delay getting a Covid-19 vaccination, which was a condition of employment. She was at Norwegian for 14 years.
The change comes after Celebrity’s Lisa Lutoff-Perlo stepped down as CEO of the cruise line and transitioned to vice president of external affairs for Royal Caribbean Group. Ritzenthaler announced plans to retire soon after.
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